In this poster synergy is achieved as it is taking the media of a wall poster and trying to make you convert this into watching the film in the cinema, a completely different media platform, it is created as you would be able see the poster on the side of bus for example and you will instantly know that it is Harry Potter, this will stay in your head, and say you were going out to the shop you may see a Harry potter DVD and you may be more likely to buy the DVD, this is showing how a poster based media can have an effect on cinema based media or DVD based media.
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