Research marketing campaign - HELL BOY 2

The marketing campaign for the movie ‘Hellboy’ was based around a few forms of marketing posters, trailers and the internet the posters had a series of different posters so that fans could have something to look forward to other than the screening of the film, the trailers where in installments as well all being different.

Posters

The first time ‘hell boy 2’ was seen anywhere was the release of it at the 2007 comic-con, it was released but didn’t too much away and only shown the title of the film, this was to get the audiences interested and make them want to find out more, the poster was a piece of art from magnolia that showed ‘Hellboy’ in his comic form, the poster was created so that fans would go wild when they saw it. After the posters of all the characters where shown to the fans of ‘Hellboy’ the first names of the start studded cast where revealed over a number of weeks to keep the excitement up among fans, the posters where good incites to the film as every characters poster tried to show the audience one of their powers in some way.
Trailers
The trailers where also set out untraditionally, they were shown in a way that each different trailer showed a different aspect about the film, such as the first trailer being mainly a teaser trailer, fans of the first ‘Hellboy’ would of known what the trailer was for as it shown some footage that is traditional of ‘Hellboy’. The second trailer was based purely on the plot of the bad guy in the film, it shows some of his motives and some of what is going to happen, it shows the bad guy entering the human world and starting trouble, it also shows a bit of ‘Hellboy’ in a fighting scene, they do this so that fans get to see what is going to happen but they won’t know the outcome unless they go and watch the film, it will also intrigue them into watching the other trailers and this marketing technique will make fans want the film. The last film trailer is more like a traditional film trailer that you would expect to see with and introduction at the start and an exciting middle with a cliff hanging end, this was a good marketing strategy as it gave fans three bits of footage to be excited about and to think about so they could make their judgement on whether they are going to watch the film, also if they didn’t like one film trailer the fans can see the others and place their opinion on the film again.
The internet
There were many advertisements over the internet and unlike the actual trailers and posters the director Guillermo Del Toro’s name was all over the internet advertisement, this is so that people who are fans of his films will see his name and may be interested in seeing the film.